Think Like A Game Designer

Think Like A Game Designer

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Think Like A Game Designer
Think Like A Game Designer
The Golden Age of Creative AI

The Golden Age of Creative AI

The Core Design Loop at Light-Speed

Justin Gary's avatar
Justin Gary
Apr 17, 2025
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Think Like A Game Designer
Think Like A Game Designer
The Golden Age of Creative AI
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The promised AI revolution isn’t some distant future—it’s happening now. Every day, creative professionals face the unsettling reality that AI capabilities are evolving faster than we can adapt. We’re caught between excitement at the possibilities and anxiety about being left behind.

As a game designer and entrepreneur, I’ve spent the past two years experimenting intensively with these tools, and I’ve reached a remarkable conclusion: we’re living in a golden age for creative work with AI. I first explored this idea in my podcast with Ethan Mollick, and while his excellent book Co-Intelligence offers a strong foundation, even it struggles to keep pace with the rapid transformation we’re experiencing.

To cut through the hype and fear, I’m launching a new series exploring how I use AI in my own creative projects and business—with step-by-step guidance so you can apply these lessons in your own work. I’ll walk through real-world exercises in writing, business, game design, programming, ani…

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