Zero Dollar Idea

Ideas: Potential vs. Value

Our culture is obsessed with the notion of the "million-dollar idea." Whether it's a new game concept, a piece of technology, or a business venture, there's a common belief that just one great idea can lead to success. When people hear stories about great games or successful businesses, a common reaction is to say, “I wish I’d thought of that.” Another common reaction is, “I had that idea years ago. If only I’d run with it.”

This article challenges the obsession with ideas and digs into the real value of an idea: its execution.

The Reality of Ideas

You've likely had many million-dollar ideas without even realizing it. The challenge is that most ideas are forgotten as fast as they’re created. To keep your ideas from fading away, consider the following tips:

• Keep Notes: Always have a small notepad or use your phone to jot down thoughts, no matter how trivial they may seem. Having an always-available idea notebook helps make sure your best ideas don’t get lost! I even have a waterproof one …